Featured Work

I design modern systems & products
that build confidence when the stakes are high

I design modern systems & products
that for high stakes

I design modern systems & products that build confidence
when the stakes are high

Worked with four companies ranked in Fortune Top 10

Worked with 6 companies ranked in Fortune Top 50

UX advisor for 10 best global intranet experience - Nielsen Norman Group 2021

Rodney Echols | Staff Product & UX/UI Designer

Oil & Gas

Fortune 100

Digital Modernization

From risky drilling ops to beacon of confidence

From risky drilling ops to beacon of confidence

40+ hesitation & risk signals removed → $22 million reduced costs annually

Case Study

Case Study

Case Study

Fortune 50

Global Chemical Company

Enterprise Business Workflow

Simplified Complexity Built Trust — and Drove App Usage from 40% to 48%

Simplified Complexity Built Trust

Improved usage from less than 40% to 48% by modernizing a legacy enterprise tool for chemical engineers.

Case Study

Case Study

Airline

Forrtune 100

Customer Experience Application

Confident backend design boosts airline In-Flight operations

Confident backend design boosts airline In-Flight operations

Redesigned the booking and crew management experience to boost confidence and reduce operational friction.

Redesigned the booking and crew management experience to boost confidence and reduce operational friction.

Case Study

Case Study

Portfolio Highlights

Skeptical stakeholder?
0+
insights
My insights shaped strategic decisions
Skeptical stakeholder?
0+
insights
My insights shaped strategic decisions
Trust blocks tool usage
0%
satisfied
My simplified design restored employee usage
Trust blocks tool usage
0%
satisfied
Employee usage responds to simpler experience
Redesign inefficient legacy tool
$0
million
Annual savings after my modernized redesign
Redesign inefficient legacy tool
$0
million
Annual savings after my modernized redesign
Redesign inefficient legacy tool
$0
million
Annual savings after my modernized redesign
Change needs thoughtful design
0x
follow-thru
I created safer moments under high stress
Change needs thoughtful design
0x
follow-thru
I created safer moments under high stress
Skeptical stakeholder?
0+
insights
My insights shaped strategic decisions

I've delivered solutions to clients across many different industries

Trusted by clients across many visible industries

Energy

Airline

Enterprise Saas

Healthcare

Rodney Echols | Staff Product & UX/UI Designer
About
Designer Profile
Staff Designer | Human Touch High Impact
Case Study
Improve usage from < 40% to 48%
Dow Chemical | Complex Enterprise Application
Rodney Echols | Staff Product & UX/UI Designer
Rodney Echols | Staff Product & UX/UI Designer
About
Designer Profile
Staff Designer | Human Touch High Impact
Case Study
Improve usage from 40% to 48%
Dow Chemical | Complex Enterprise Application
Rodney Echols | Staff Product & UX/UI Designer
Rodney Echols | Staff Product & UX/UI Designer
About
Designer Profile
Staff Designer | Human Touch High Impact
Case Study
Improve usage from 40% to 48%
Dow Chemical | Complex Enterprise Application
Rodney Echols | Staff Product & UX/UI Designer

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