Featured Work

I design modern systems & products
that build confidence for when the stakes are high

I design modern systems & products
that build confidence for when the stakes are high

Rare 1 in 200

Worked with multiple Fortune 50 Companies

Four companies in Top 10

Let Me Explain

Nielsen Norman award winning design - 2021

10 Best Global intranet Experience

Fortune 50

Global Chemical Company

Enterprise Business Workflow

Simplified Complexity Built Trust — and Drove App Usage from 40% to 48%

Improved usage from less than 40% to 48% by modernizing a legacy enterprise tool for chemical engineers.

Case Study

Case Study

Airline

Forrtune 100

Customer Experience Application

Confident backend design boosts airline In-Flight operations

Redesigned the booking and crew management experience to boost confidence and reduce operational friction.

Case Study

Global Humanitarian Organization

Mobile App

Sustained mental health for peacekeepers under high stakes

Designed gamified experiences to improve mental health engagement and drive sustained behavior change.

Download Project Showcase

Oil & Gas

Fortune 100

Digital Modernization

Modern ops design: from 4 weeks to 1 day work time and save $20MM annual costs

Modern ops design: from 4 weeks to 1 day work time and save $20MM annual costs

Current Project in the works

Current Project in the works

My Role:

My Role:

Sr. Product
Designer
Sr. Product Designer

How might we redesigned out-of-date legacy platform to deliver competitive edge in 100+ year old drilling industry?

Legacy Pain points:
- localized platform is a blocker
- inefficient multi-step workflows
- laggy and clunky interactions
- high cognitive load

How might we redesigned out-of-date legacy platform to deliver competitive edge in 100+ year old drilling industry?

Legacy Pain points:
- localized platform is a blocker
- inefficient multi-step workflows
- laggy and clunky interactions
- high cognitive load

Portfolio Highlights

Skeptical stakeholder?
0+
insights
My insights shaped strategic decisions
Skeptical stakeholder?
0+
insights
My insights shaped strategic decisions
Trust blocks tool usage
0%
satisfied
My simplified design restored employee usage
Trust blocks tool usage
0%
satisfied
Employee usage responds to simpler experience
Redesign inefficient legacy tool
$0
million
Annual savings after my modernized redesign
Redesign inefficient legacy tool
$0
million
Annual savings after my modernized redesign
Change needs thoughtful design
0x
follow-thru
I created safer moments under high stress
Change needs thoughtful design
0x
follow-thru
I created safer moments under high stress
Skeptical stakeholder?
0+
insights
My insights shaped strategic decisions

I've delivered solutions to clients across many different industries, including

I've delivered solutions to clients across many different industries

I've delivered solutions to clients across many different industries

Energy & Chemical

Energy

Airline

Enterprise Saas

Healthcare

Modern design + thoughtful UX.

Lovable products with measured impact.

Lovable products with measured impact.

Rodney Echols | Staff Product & UX/UI Designer
About
Designer Profile
Staff Designer | Human Touch High Impact
Case Study
Improve usage from < 40% to 48%
Dow Chemical | Complex Enterprise Application
Rodney Echols | Staff Product & UX/UI Designer
Rodney Echols | Staff Product & UX/UI Designer
About
Designer Profile
Staff Designer | Human Touch High Impact
Case Study
Improve usage from 40% to 48%
Dow Chemical | Complex Enterprise Application
Rodney Echols | Staff Product & UX/UI Designer
Rodney Echols | Staff Product & UX/UI Designer
About
Designer Profile
Staff Designer | Human Touch High Impact
Case Study
Improve usage from 40% to 48%
Dow Chemical | Complex Enterprise Application
Rodney Echols | Staff Product & UX/UI Designer